The Problem with AI Visibility Tools (And What You Should Actually Be Doing)

Let me start by stating the obvious: most AI visibility tools are...kind of useless.

I say that as someone who has tried nearly every product that claims to help companies "optimize for LLMs" or "track AI mentions." From dashboards and traffic monitors to visibility scores and real-time alerts, there’s no shortage of shiny graphs. But here’s the problem:

Monitoring visibility is not the same as driving pipeline.

If you're a B2B SaaS company trying to get in front of buyers using ChatGPT, Perplexity, or Claude, visibility is just a means to an end. You don’t want a score. You want demos. Trials. Revenue.

That's what we built Chosenly for.

Let’s unpack why existing tools fall short, what actually works, and how the next generation of AI visibility optimization tools should operate.

You already know LLMs like ChatGPT are taking over search behaviors:

• ChatGPT has over 300M weekly users, growing at 396% YoY.
• Decision-makers are using AI to shortlist vendors—replacing Google, forums, and peer chats.
• We found only ~30% overlap between companies ranked on Google and those mentioned by ChatGPT.

That means SEO alone no longer cuts it.

Even if you're dominating Google SERPs, you may be invisible where your buyers are actually searching. That’s a scary blind spot.

It also means there’s a new channel emerging—and it's unclaimed territory.

Companies like Profound, Otterly, Athena, SEMrush, and HubSpot have all launched features around AI visibility or generative engine optimization (GEO). But we believe most are solving the wrong problem.

Here’s how:

These tools focus on reporting, not impact. They don’t tell you:

• Why ChatGPT picked a competitor over you
• How to fix incorrect claims about your product
• Where to add content so you get recommended more often

They're dashboards without a steering wheel.

And when they do offer optimization advice, it's surface-level: "Add more schema." "Use clearer headings." That might help a Google crawler, but ChatGPT isn’t a crawler. It’s a reasoning engine.

At Chosenly, we use the term AISO: AI Search Optimization.

It’s not about traffic. It’s about showing up in bottom-of-funnel, high-intent, LLM-driven decisions.

We break AISO into three pillars:

1. Show up for Simple Searches

These are queries like:

• "Best payroll software for startups"
• "HubSpot alternatives for B2B SaaS"

LLMs like ChatGPT often pull these answers from live URLs. Not just your website, but also:

• Review sites
• Comparison listicles
• Reddit threads
• PR placements

To win these, we:

• Map your high-performing Google keywords to AI equivalents
• Scrape ChatGPT responses using web search on
• Identify which URLs get referenced in those answers
• Help you get featured on those URLs (via PR, guest posts, refreshes, or swaps)

Simple search is 40% of the game. But it’s just the start.

2. Show up for Contextual Searches

As users get more comfortable, their prompts become more specific:

"I’m a CFO at a fintech company in Europe, with 7 people on the finance team. We use Oracle NetSuite and want a reporting tool under $5k/year."

To show up here, you need to make ChatGPT believe you’re a great fit for that persona, in that context.

We recommend:

• Team pages: Who your product is best for
• Industry pages: Why you’re tailored to specific verticals
• Case studies with detail: Include headcount, tools used, geography
• Compliance pages: Many regions (e.g., EU) require this info
• Pricing signals: Even if you're sales-led, give ChatGPT something to go on (e.g., ROI math, cost comparison)

ChatGPT builds mental models. If your competitors include this info and you don’t, you lose.

3. Fix Brand Misrepresentations

LLMs hallucinate. A lot.

• They may say your tool lacks features you actually have
• They may cite old pricing, wrong integrations, or outdated testimonials

We’ve seen brands lose deals because ChatGPT made them look worse than they are.

So we built tools to:

• Detect misrepresentations
• Find the source (e.g., outdated review sites, scraped PDFs, stale pages)
• Suggest fixes: PR, content, removals, or replacements
• Track LLM behavior over time (is the correction working?)

This isn’t about gaming AI. It’s about fixing your narrative where it’s broken.

Across our client base, we’re seeing:

• ~20% of inbound pipeline attributed to LLMs (usually inferred via prompt language)
• Higher close rates from leads who "discovered" the brand via ChatGPT
• Marketing teams finding and fixing brand holes they didn’t know existed

And importantly: this doesn’t replace SEO. It runs alongside it. If SEO is about visibility in Google’s crawlers, AISO is about credibility in AI agents.

If you’re evaluating tools, don’t ask:

• “Does it track mentions?”
• “Does it show score changes?”

Instead ask:

• Does it identify which sources LLMs are using?
• Can it tell me why I’m not being mentioned?
• Does it help me get listed on high-impact URLs?
• Can it detect and correct hallucinations or misinformation?
• Will it prioritize next steps for me (or my agency) to act on?

If not, it’s not a visibility optimization tool. It’s just a monitor.

We didn’t build Chosenly to be a dashboard. We built it to answer:

• "Why is my competitor showing up in ChatGPT and I’m not?"
• "How do I fix what it’s saying about me?"
• "Where should I focus this quarter to win AI-influenced deals?"

And we didn’t stop at answers. We help you act on them.

• Dedicated Slack support with AISO experts
• Monthly strategy calls
• Execution templates and outreach tools
• Real-world context from hundreds of LLM audits

Most tools show you the problem. We show you what to fix. Then help you fix it.

Right now, most B2B SaaS companies aren’t thinking about LLM visibility.

That’s your advantage.

In 3 months, this starts driving inbound. In 6 months, it affects sales close rates. In 3 years, the next HubSpot or Zapier will have been built—not on Google traffic, but on AI recommendations.

If you want that to be you, you can’t just track visibility. You need to optimize it.

Schedule a demo at Chosenly.com and let’s talk about what’s broken (and how to fix it).