If you’re in PR or comms, you’ve probably heard someone say this before: “We’re announcing a funding round. Let’s do some PR.” “Big product launch next week. Time for a press release.” But here’s the thing… In 2025, that checkbox approach to PR is outdated.
As AI-powered tools like ChatGPT reshape how decision-makers discover and evaluate vendors, B2B SaaS brands can no longer rely on traditional SEO alone. Prospects now ask ChatGPT (and Perplexity, Gemini, etc.) things like: “Which SaaS helps with X?” “Does this company support Y?” “Who’s better between A and B?
As AI search platforms like ChatGPT, Claude, and Perplexity change how buyers discover products, a new category of tools has emerged: LLM SEO tools. Depending on who you ask, you might hear them called: * AI Search Optimization platforms * Generative Search Optimization (GEO) tools * Answer Engine Optimization (AEO) dashboards * Or just:
Let me start by stating the obvious: most AI visibility tools are...kind of useless. I say that as someone who has tried nearly every product that claims to help companies "optimize for LLMs" or "track AI mentions." From dashboards and traffic monitors to visibility scores