As AI search platforms like ChatGPT, Claude, and Perplexity change how buyers discover products, a new category of tools has emerged: LLM SEO tools. Depending on who you ask, you might hear them called: * AI Search Optimization platforms * Generative Search Optimization (GEO) tools * Answer Engine Optimization (AEO) dashboards * Or just:
Let me start by stating the obvious: most AI visibility tools are...kind of useless. I say that as someone who has tried nearly every product that claims to help companies "optimize for LLMs" or "track AI mentions." From dashboards and traffic monitors to visibility scores
Back in December, the SEO team at Spear Growth had some extra bandwidth. As marketers often do, we decided to experiment. We began ranking for high-intent keywords on ChatGPT—mostly as a fun side project. We weren't expecting major outcomes since ChatGPT had less than 1% share of