GEO Strategy Guide 2026 (5 Step Framework for B2B)

The 5 step framework to to do GEO (generative Engine Optimization right.

Outreach Guide: How to Get Listicle & Citation placements for AI SEO visibility (2026)

A step-by-step guide for B2B marketing teams who want to show up in AI search results by earning placements in the listicles and blog posts that LLMs actually cite. When a buyer asks ChatGPT "what is the best project management tool for SaaS companies," the answer does not

ChatGPT Ads Are Coming. Here’s What Actually Matters

TL;DR * ChatGPT ads are coming. They're B2C-first, US-first. * Ads won't influence the answers themselves (yet). * Advertisers won't see the exact prompts users type , just like there's no GSC for ChatGPT today. * We're very skeptical about whether the ad controls

Study by Rand Fishkin: LLMs are inconsistent. Are AI search tools even useful?

Most SEOs today basically grew up on Rand Fishkin’s Whiteboard Fridays. He founded Moz, one of the most influential SEO companies in the world, and later built SparkToro and Alertmouse, both focused on understanding online visibility and perception.  He recently published a data backed study concluding: “AI systems are

How to Rank on Gemini in 2026: Full Guide

There is a persistent disconnect that many teams are feeling. You can execute the traditional playbook - technical SEO, authority building, and disciplined content and still fail to appear when Gemini is asked to recommend vendors. That gap is not a mirage. Traditional SEO rewards signals of popularity; Gemini prioritizes

How to Rank on Claude: Proven Tactics to Get Featured in Claude’s AI Answers

Let’s be honest: nobody woke up one morning thinking, “I need to figure out how to rank on Claude.” But here we are. Buyers now open Claude before they open Google. They type questions they’d normally ask a peer, a Slack group, or a consultant. They don’t

The Top Generative Engine Optimization Services Agencies of 2026

Generative search is no longer a “future trend.” It's here, shaping how buyers shortlist and evaluate vendors. With ChatGPT, Gemini, Claude, and Perplexity becoming decision-making copilots, companies that fail to optimise for AI search risk disappearing from consideration altogether. That’s why generative engine optimisation services (GEO) are

Introducing SourceSync: See Which SEO Keyword Drives Pipeline in HubSpot (Finally!)

Most B2B marketers face the same frustration: HubSpot shows you where your contacts come from… but not which keywords are driving MQLs, SQLs, or pipeline. Without a revenue-based feedback loop, your SEO remains disconnected from what actually drives the pipeline. At Spear Growth, we’ve had the unfair advantage for

Generative engine optimization strategies: How to show up on LLMs (full guide)

AI search is no longer a side experiment. It is fast becoming a core part of how B2B buyers evaluate vendors. In the last year, many marketing leaders have opened their CRM dashboards and spotted something surprising: conversions attributed to ChatGPT, Perplexity, or Gemini. At the same time, their Google

Top 10 AI Generative Engine Optimisation Tools in 2026 [Research paper]

Tool Multi-Region & Multi-Product Line Support Bias & Hallucination Detection Enterprise Security Standards Role-Based Access Control Dedicated Success Team Chosenly Yes Yes Coming Soon No Yes Profound Partial (only Multi-Region) No Proof Yes Yes Yes Hall No Proof No Proof No Proof Yes Yes AthenaHQ Partial (only Multi-Region) Yes No

AI Search Optimization vs SEO: What You Need to Know in 2026

If you’ve been staring at your Google Search Console and wondering why impressions are climbing but clicks are dropping, you’re not alone. Marketers everywhere are having the same uncomfortable conversation in pipeline review meetings: “Our traffic is down… but wait, revenue isn’t down. What’s happening?” It’

Best AI Rank Tracking Tools for 2026

If you're a B2B marketer who's starting to see traffic and conversions from ChatGPT, Perplexity, Claude, or Gemini, you're not alone. In fact, more and more marketing teams are logging into Google Analytics or CRM dashboards and asking: “Why are we suddenly getting traffic