Top 10 AI Generative Engine Optimisation Tools in 2025 [Research paper]

For B2B companies, Chosenly is easily the best tool to pick up, due to its niche focus and actionable features.

For B2C companies, Hall has strong e-commerce features, including scraping that picks up ChatGPT shopping elements.

For enterprise teams, Profound should be the best fit given the scale and the compliance they have.

For budget-conscious teams, we looked at a lot of tools that cost under $100/month, but none of them give insights that would actually help. We would recommend holding off on your purchase till you can increase your budget a little.

For local businesses, we couldn't find any tools at all that we can confidently recommend. No one seems to have built the right features needed to serve them.

This is an emerging space that is both new and obvious. A lot of companies are popping up all the time, and buyers are confused about whether any of them work or not.

In this article, we’ve covered what features each team kind of company should care about, what each team should care about, and more. Let’s first discuss a few features that are necessary for the tool you select to have.

Broadly, there are 3 types of GEO tools:

1. Way too basic to be useful: We tried a couple, but don't recommend any of them. Even though they're cheap, they're useless. You're much better off just searching the prompts manually.
   
2. SEO tools, slapping on AISO features: This is an interesting one; tools like SEMRush and Ahrefs have added their AISO features. They're too fixated on their existing SEO tooling and couldn't adapt their features to what is needed for LLM search. A direct quote from an Ahref user: "It's really cool, but I have no idea what I can do with the data."
   
3. True AISO tools: The 10 companies we've covered in the article all fall under this category.

The perfect tool for you should have the features needed for :

1. your industry
2. company type
3. the teams that exist in your marketing org

We have done the research for you and are sharing all of this data with you. Highlighting which tools (including us) you should pick when.

• Multi-Region & Multi-Product Line Support: Supports enterprise setups with multiple GEOs or product offerings.
• Bias & Hallucination Detection: Checks AI outputs for factual accuracy and brand reputation risks.
• Enterprise Security Standards: SOC 2, ISO 27001, GDPR, CCPA compliance.
• Role-Based Access Control (RBAC): Permissions for content, SEO, product marketing, PR, brand, and legal teams.
• Dedicated Success Team: AI search optimisation expert assigned to each account.

Budget-Conscious:

• Smaller Plans (~$30/mo): Offers lower-tier plans around $30/month for lighter usage.
• Free Trial: It's a report that can help you to understand how full report would like and help you win in LLMs
• Basic Visibility Tracking: Tracks brand presence across AI tools like ChatGPT.
• Free “Grader” Reports: Provides visibility snapshots to assess AI search performance.

• Client Management Dashboard: Agencies can manage multiple client accounts from a unified dashboard.
• White-Labeled Services: Run reports and execution under your agency’s brand.
• Micro Reports for Sales Pitches: Small reports built for agency sales use cases.
• Reseller / Referral Support: Supports both referral and reseller partnerships.
• Agency-Only Playbooks: Includes templates and workflows used by Chosenly’s internal team.

Prompt Discovery:

No tool has actual search volume data. OpenAI and other LLM search companies haven't released their version of Search Console, and they probably won't. So, different AISO tools have different approaches to estimating and prioritising prompts.

1. Profound has access to large AI search databases, great data for B2C companies to see search patterns!
2. Ahrefs is tracking millions of prompts. Doesn’t take care of answer variations, but again, great especially for B2C companies.
3. Chosenly uses integrations with GSC and GA4, along with its prompt generator for B2B companies to estimate the kind of searches bringing in conversions. Best for B2B companies. Also, pulls in actual AI mode prompts.
4. Some other tools scrape sources like Reddit conversations to pull in conversations.

• Competitor Visibility Tracking: Ability to identify and explain which competitors are being recommended by LLMs and why.
• Top LLM Recommendation Tracking: Measures which brands or answers LLMs commonly recommend in responses.
• Misrepresentation Tracking: Alerts when LLMs state incorrect or misleading information about your brand.
• Integrations (GA4, GSC, CRM): Native or built-in data connections to platforms like Google Analytics 4, Google Search Console, or CRM systems.

• Email Support: Offers support via email across available plans.
• Chat-Based Support: Provides real-time help via Slack or in-app chat.
• Dedicated CSMs: Includes customer success managers, typically available in higher-tier or DFY plans.
• Consulting Calls: Provides recurring strategy or implementation calls with experts.

• What to Say: Suggests positioning angles, narrative hooks, and factual framing that help PR teams influence how LLMs reference their brand or story.
• Which PR Sites to Target: Highlights publications or domains that LLMs frequently draw from when generating answers—prioritized as high-trust PR targets.
• Impact of PR: Measures how PR coverage (like articles or press releases) influences AI visibility, citation frequency, or brand portrayal in LLM outputs.
• Competitor PR Tracking: Monitor or benchmark PR activity or citations of competitor brands.
• Integration with PR Tools: Integration with PR-specific platforms like Cision, Meltwater, or business wire distribution systems.

• Content Gap Analysis: Identifies missing content that prevents LLMs from recommending your brand (e.g. gaps in prompts or topics).
• Content Strategy: Provides suggestions based on bottom-of-funnel prompts and criteria mapping.
• Content Briefs: Generates briefs; absent in self-serve plans.
• Content Creation: Provides done-for-you (DFY) content creation.
• Content Refresh Opportunities: Identifies outdated content for refresh to improve visibility.

• Track Misrepresentations: Detects false or misleading info about your brand in AI outputs.
• Source of Misrepresentations: Identifies where (e.g., a URL/domain or content piece) false info is coming from.
• Brand Perception Based on Web Presence: Evaluates how LLMs interpret and present your brand using public content.
• Competitive Perception Mapping: Shows how competitors are portrayed in AI outputs relative to you.

1. Website CRO
2. Guided briefs for Comparison pages

Industry-Specific Features:

Most industries need basically the same features, but a few industries need specific features.

• Trends: Identifies hot or rapidly rising topics
• ChatGPT Shop Tracking: Does the tool monitor ChatGPT shopping visibility or trending prompts tied to product discovery?

• B2B Criteria Mapping: Does it surface bottom-of-funnel prompts or buying criteria relevant in B2B contexts?
• B2B Prompt Generation: Does it assist in crafting B2B-specific prompts tailored to decision-making scenarios?

Local businesses:

1. Maps
2. Local area geos

Level of Effort Required:

• Insights Only: Lightweight visibility dashboards and insights, no setup-heavy onboarding.
• Automation: Automated features/integrations (like auto-publishing or API workflows).
• Consultation: Access to recurring calls, Slack support, or guided help.
• Services (DFY): Full done-for-you implementation support in higher-tier plans.
• Ease of Setup: How easy the tool is to get started (~30 minutes prep, then less manual work).

#1 Chosenly.com

Proof of Working: Agency doubled sales calls that led to $100k/month additional revenue, B2B SaaS company scaled traffic from LLMs

Notable Customers: Assured, Convert, SuperTokens, Talent Guard, Zluri, Spear Growth & Simetrik

Search Platforms Supported: ChatGPT, Perplexity, Gemini, and Claude.

Best for: B2B companies

Our Favourite Features:

1. Leading indicators: Clear metrics to understand whether B2B brands are found (Visibility, rank, mentions), and chosen(top recc. by criteria)
2. Content strategy & briefs: Decide on what to create based on topics with thin citations & then create content based on what LLMs are referencing and what hasn't been covered already.
3. Contextual Searches: longer prompts like “I’m a CFO... recommend...”. Chosenly breaks these down into actionable criteria and provides insights on how to rank on these
4. Brand Mispresentation: Catches and corrects hallucinations or outdated info LLMs believe and say about you, for information that may lead to a B2B purchase decision.

All 4 of these features are unique to Chosenly because of its B2B focus.

Pricing:

• SaaS Platform + Consulting Support (Starter Plan): $200/month (All Fundamental BoFU Keywords covered, 3-month minimum)
• SaaS Platform + Consulting Support: $400/month (3-month minimum)
• White-Glove Implementation + SaaS Platform: $4,000/month

#2 Profound

Proof of Working: Ramp increased AI brand visibility 7x in Accounts Payable, Statsig saw a 2x increase in visibility in key categories in less than a week

Notable Customers: Mercury, EIGHT SLEEP, us bank, NP digital, 1840 & Co.

Search Platforms Supported: ChatGPT, Perplexity, Google AI Overviews, Copilot, Grok, Meta AI, DeepSeek

Best for: Enterprise brands

Our Favourite Features:

1. Answer Engine Insights: Monitor how AI talks about you
2. Agent Analytics: See how AI uses your website
3. Conversation Explorer: Discover what millions of people ask AI
4. Shopping: Track product placement in AI

Pricing:

• Standard Plan + Baseline Limits: ~$499/month
• Enterprise Plan + Advanced Features: Custom pricing

#3 Hall

Proof of Working: No case study as of now

Notable Customers: GoGlobal, Smokeball, Strata, Twine

Search Platforms Supported: ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini, Copilot, Claude, DeepSeek

Best for: ecommerce teams

Our Favourite Features:

1. Generative Answer Insights: Monitor how your brand and company appears in AI conversation
2. Website Citation Insights: See the AI conversations where website is referenced
3. Agent Analytics: Observe how autonomous agents are using your website
4. Conversational Commerce: Track performance of embedded ecommerce in conversational AI

Pricing:

• Lite: Free
• Starter: $199/month
• Business: $499/month
• Enterprise: Custom (~$1,499/month)

#4 AthenaHQ

Proof of Working: AutoRFP.ai saw a 10x growth in ChatGPT traffic, Verito ranked #1 on ChatGPT

Notable Customers: Paperless Post, Coupons.com, Ollie, HIRE SPACE, Julius

Search Platforms Supported: Not disclosed

Best for: B2B Companies

Our Favourite Features:

1. Prompt Volume: Track the prompt that actually matter to your brand
2. Action Center: Take action to protect and improve your company on GenAI search
3. Monitoring: Measure brand performance and perception on GenAI search

Pricing:

• Starter Plan + Baseline Features: ~$295/month
• Growth Plan + Advanced Features: ~$595/month
• Enterprise Tier + White-Glove Support: Custom pricing

#5 Cognizo

Proof of Working: No case study as of now

Notable Customers: Not disclosed

Search Platforms Supported: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Meta AI, Grok

Best for: Not mentioned clearly

Our Favourite Features:

1. AI Search Analytics: Monitor brand presence across AI platforms
2. Competitive Benchmarking: Understand your competitive position
3. Answer Engine Optimization: Identify opportunities to increase visibility

Pricing:

• Starter Plan + Baseline Features: ~$499/month
• Pro Plan + Growth Features: ~$999/month
• Enterprise Plan + Advanced Support: Custom pricing

#6 Relixir

Proof of Working: Helped a Series B startup 3x their AI search mention rate
and rank #1 for mission-critical keywords across Google and ChatGPT

Notable Customers: FaceApp, Luxor, Magic Mind

Search Platforms Supported: ChatGPT, Perplexity, Gemini, Claude

Best for: B2B SaaS, D2C Consumer Brands, Tech infrastructure

Our Favourite Features:

1. Visibility: Understand how your brand is performing in Al Search
2. Sources: Understand which sources have the highest impact
3. Benchmarking: Measure your performance against your competitors
4. Recent mentions: Track and follow conversations where you are mentioned

Pricing: Not disclosed

#7 Goodie

Proof of Working: NoGood increased traffic by 300% from AI sources and generated 48 high value leads in a quarter

Notable Customers: SteelSeries, Jabra, ByteDance, NoGood

Search Platforms Supported: ChatGPT, Gemini, Perplexity, Claude, AI Overview, AI Mode, Grok, Meta AI, Rufus, Copilot

Best for: SMBs and mid-market companies (both e-com and smaller SaaS)

Our Favourite Features:

1. Competitive Benchmarking: Compare your brand’s performance against competitors and stay ahead with real-time analytics
2. Visibility Analysis: Understand where your brand stands in the AI ecosystem and enhance your presence on emerging platforms
3. Sentiment Analysis: Monitor and improve how your brand is perceived in AI-generated responses.

Pricing: Not disclosed

#8 Otterly

Proof of Working: Bacula Enterprise achieved #1 ranking in ChatGPT responses for “best HPC backup software”

Notable Customers: eToro, XXXLutz, Avis Budget Group, Sportradar, Passion Digital

Search Platforms Supported: ChatGPT, Google AI Overviews, Perplexity, AI Mode, Gemini, and Microsoft Copilot.

Best for: Mid-market and enterprise B2B SaaS, Consumer & Service Industries

Our Favourite Features:

1. AI Keyword Research: Discover the Search Prompts your audience is asking on ChatGPT, Perplexity, and Google
2. Brand Monitoring & Website Citation Tracking: See which brands get recommended, which website get cited, and where you stand
3. GEO Auditing: Analyze 25+ on-page factors to reveal what’s holding your site back from earning more citations

Pricing:

• Lite Plan + Starter Features: ~$29/month
• Standard Plan + Expanded Features: ~$189/month
• Premium Plan + Advanced Features: ~$489/month

#9 Scrunch

Proof of Working: No case study as of now

Notable Customers: Lenovo, BairesDev, Skims, Penn State

Search Platforms Supported: ChatGPT, Perplexity, Claude, Meta, Mistral AI

Best for: Consumer & Institutional Industries, B2B SaaS

Our Favourite Features:

1. Presence: See where and how your brand is mentioned in AI responses, and how it compares to competitors
2. Position: Understand your brand’s ranking in AI search results to optimize reach and credibility
3. Sentiment: Discover how AI perceives your brand and track shifts over time

Pricing:

• Starter Plan + Baseline Features: ~$300/month
• Growth Plan + Expanded Features: ~$500/month
• Pro Plan + Advanced Features: ~$1,000/month
• Enterprise Plan + Custom Solution: Custom pricing

#10 Peec

Proof of Working: Helped Glide to craft and publish blog posts that began ranking for our targeted ChatGPT and Perplexity prompts within 24 hours

Notable Customers: Peak Ace, First Page, Previsible, Suchhelden

Search Platforms Supported: ChatGPT, Perplexity, Gemini, Claude

Best for: B2B companies

Our Favourite Features:

1. Visibility: Understand how your brand is performing in Al Search
2. Sources: Understand which sources have the highest impact
3. Benchmarking: Measure your performance against your competitors
4. Recent mentions: Track and follow conversations where you are mentioned

Pricing:

• Starter Plan + Baseline Features: ~€89/month
• Pro Plan + Expanded Features: ~€199/month
• Enterprise Plan + Global Support: ~€499/month

• Chosenly. (Sep 2025). AISO/GEO Implementation Results: Internal Research of AISO/GEO Tools [Internal Proof Doc]. 

Few Sources for the Generative Engine Optimization Tools Features:

Enterprise Features (2025)

• Profound. SOC 2 Type 2 certification - https://www.tryprofound.com/blog/soc-2-type-2
• Profound. Enterprise - https://www.tryprofound.com/enterprise
• Hall. Pricing - https://usehall.com/pricing
• AthenaHQ. Monitoring - https://www.athenahq.ai/monitoring
• EZESavers. AthenaHQ review (pros, cons, pricing) - https://ai.ezesavers.com/athenahq-review-the-good-the-bad-pricing
• AthenaHQ. Profound vs. AthenaHQ comparison - https://www.athenahq.ai/news/profound-vs-athenahq-comparison
• Cognizo. Agencies - https://www.cognizo.ai/agencies
• Relixir. Why Relixir elevates enterprise content management over SurferSEO (guardrails & approvals) - https://relixir.ai/blog/why-relixir-elevates-enterprise-content-management-over-surferseo-along-guardrails-and-approvals
• Goodie. AI visibility monitoring - https://www.higoodie.com/features/ai-visibility-monitoring
• Goodie. Homepage - https://www.higoodie.com/
• Goodie. Enterprise AEO tool - https://www.higoodie.com/enterprise-aeo-tool
• Goodie. Privacy policy - https://www.higoodie.com/privacy-policy
• Otterly. Review (Writesonic) - https://writesonic.com/blog/otterly-ai-review
• Otterly. Privacy policy - https://otterly.ai/privacy
• Otterly. Homepage - https://otterly.ai/
• Scrunch. Enterprise - https://scrunchai.com/enterprise
• Peec. Homepage - https://peec.ai/

Small Teams (2025)

• Profound. Pricing - https://www.tryprofound.com/pricing
• Hall. Pricing - https://usehall.com/pricing
• AthenaHQ. Action Center - https://www.athenahq.ai/action-center
• AthenaHQ. Pricing - https://www.athenahq.ai/pricing
• Writesonic. AthenaHQ review - https://writesonic.com/blog/athenahq-review
• Cognizo. Homepage - https://www.cognizo.ai/
• Cognizo. Pricing - https://www.cognizo.ai/pricing
• Goodie. AI content writer - https://www.higoodie.com/features/ai-content-writer
• Goodie. Enterprise AEO tool - https://www.higoodie.com/enterprise-aeo-tool
• Scrunch. Pricing - https://scrunchai.com/pricing/

Agencies (2025)

• Profound. Pricing - https://www.tryprofound.com/pricing
• Hall. Pricing - https://usehall.com/pricing
• AthenaHQ. Pricing - https://www.athenahq.ai/pricing
• Cognizo. Pricing - https://www.cognizo.ai/pricing
• Scrunch. Pricing - https://scrunchai.com/pricing/
• Peec. Pricing - https://peec.ai/pricing
• Cognizo. Agencies - https://www.cognizo.ai/agencies
• Scrunch. Agencies - https://scrunchai.com/agencies/
• Peec. Platform overview - https://peec.ai/

Analytics (2025)

• Nick Lafferty. Best AI visibility optimization platforms - https://nicklafferty.com/blog/best-ai-visibility-optimization-platforms
• AIChief. Hall profile - https://aichief.com/ai-business-tools/hall
• Goodie. AI visibility monitoring - https://www.higoodie.com/features/ai-visibility-monitoring
• Goodie. Generative engine optimization - https://www.higoodie.com/features/generative-engine-optimization
• Goodie. Enterprise AEO tool - https://www.higoodie.com/enterprise-aeo-tool
• Otterly. Features - https://otterly.ai/features
• Writesonic. Otterly review - https://writesonic.com/blog/otterly-ai-review
• EZESavers. Peec vs. Otterly comparison - https://ai.ezesavers.com/peec-ai-vs-otterly-ai-a-comprehensive-comparison
• Scrunch. Monitoring - https://scrunchai.com/platform/monitoring/
• Contently. Top 10 tools for AEO (2025) - https://contently.com/2025/07/17/top-10-tools-for-answer-engine-optimization-aeo-in-2025
• Peec. Looker integration - https://docs.peec.ai/looker

Support Quality (2025)

• Profound. Pricing - https://www.tryprofound.com/pricing
• Hall. Pricing - https://usehall.com/pricing
• AthenaHQ. Pricing - https://www.athenahq.ai/pricing
• Cognizo. Pricing - https://www.cognizo.ai/pricing
• Scrunch. Pricing - https://scrunchai.com/pricing/
• Peec. Pricing - https://peec.ai/pricing

PR Teams (2025)

• Profound. Pricing - https://www.tryprofound.com/pricing
• AthenaHQ. Action Center - https://www.athenahq.ai/action-center
• Writesonic. AthenaHQ review - https://writesonic.com/blog/athenahq-review
• Cognizo. Homepage - https://www.cognizo.ai/
• Relixir. Homepage - https://relixir.ai/
• Goodie. AI content writer - https://www.higoodie.com/features/ai-content-writer
• Goodie. Enterprise AEO tool - https://www.higoodie.com/enterprise-aeo-tool

Content & SEO Teams (2025)

• Profound. Leaderboard - https://www.tryprofound.com/leaderboard
• Hall. Answer engine insights - https://usehall.com/answer-engine-insights
• AthenaHQ. Action Center - https://www.athenahq.ai/action-center
• Cognizo. Features overview - https://www.cognizo.ai/#features
• Relixir. YC launch - https://www.ycombinator.com/launches/NZH-relixir-the-ai-geo-generative-engine-optimization-platform
• Goodie. AI search optimization - https://www.higoodie.com/features/ai-search-optimization
• Scrunch. Platform insights - https://scrunchai.com/platform/insights/
• Peec. Features overview - https://peec.ai/#features
• Goodie. Topic Explorer - https://www.higoodie.com/features/topic-explorer
• Writesonic. Scrunch AI review - https://writesonic.com/blog/scrunch-ai-review

Brand / Legal Teams (2025)

• Hall. Citation insights - https://usehall.com/citation-insights
• AthenaHQ. Pricing - https://www.athenahq.ai/pricing
• SEO Sandwitch. AthenaHQ statistics - https://seosandwitch.com/athenahq-statistics
• Contently. Top 10 tools for AEO (2025) - https://contently.com/2025/07/17/top-10-tools-for-answer-engine-optimization-aeo-in-2025
• Writesonic. Profound review - https://writesonic.com/blog/profound-review
• Otterly. Features overview - https://otterly.ai/features

Level of Effort (2025)

• Profound. Workflows - https://www.tryprofound.com/features/workflows
• AthenaHQ. Pricing - https://www.athenahq.ai/pricing
• Relixir. Homepage - https://relixir.ai/
• Goodie. AI content writer - https://www.higoodie.com/features/ai-content-writer

Industry-Specific (Ecommerce & B2B) (2025)

• Profound. Shopping features - https://www.tryprofound.com/features/shopping
• Hall. Conversational commerce - https://usehall.com/conversational-commerce
• AthenaHQ. Profound vs. AthenaHQ comparison - https://www.athenahq.ai/news/profound-vs-athenahq-comparison
• AthenaHQ. 30-day GEO test results (vs. Profound & Peec) - https://www.athenahq.ai/LLM/athenahq-vs-profound-vs-peec-ai-30-day-geo-platform-test-results
• Goodie. AI shopping optimization - https://www.higoodie.com/features/ai-shopping-optimization
• Peec. Quick start - https://docs.peec.ai/quick-start

Additional Supporting Resources on Generative Engine Optimization

• Search Engine Land. (Sep 2024). Generative Engine Optimization Strategies – Implementation Guide - https://searchengineland.com/generative-engine-optimization-strategies-446723
• Foundation (Jun 2025). Comprehensive Guide: What is Generative Engine Optimization and How to Apply It - https://foundationinc.co/lab/generative-engine-optimization
• NoGood. (Jun 2025). Essential Tools for Generative Engine Optimization – Reference List - https://nogood.io/blog/generative-engine-optimization-tools/
• Search Engine Journal. (Jul 2025). Guide — Winning Strategies in Generative Engine Optimization - https://www.searchenginejournal.com/win-generative-engine-optimization-peecai-spa/550612/