Introducing SourceSync: See Which SEO Keyword Drives Pipeline in HubSpot (Finally!)
Most B2B marketers face the same frustration: HubSpot shows you where your contacts come from… but not which keywords are driving MQLs, SQLs, or pipeline.
Without a revenue-based feedback loop, your SEO remains disconnected from what actually drives the pipeline.
At Spear Growth, we’ve had the unfair advantage for years, knowing this and manually adding keyword-level data into HubSpot for clients. The results were incredible. SEO plans got sharper. We knew exactly which keywords were creating demos and pipeline.
Now, we’ve packaged that into a simple extension you can install in minutes!
Meet SourceSync
SourceSync automatically syncs SEO keyword data with your HubSpot contacts, so you can finally:
- Track real ROI of SEO: See which keywords convert into customers.
- Connect to pipeline: Tie search performance directly to MQLs, SQLs, and deals.
- Build SEO content roadmaps that sell: Plan content based on pipeline impact.
It’s the missing link between search and sales.
Why This Matters
👉 Without SourceSync:
You see conversions in HubSpot, but not the keyword behind them.
👉 With SourceSync:
You see the exact keywords that drive MQLs, SQLs, and closed deals.
Choose Your Plan
Built by Marketers, for Marketers
We built SourceSync because we needed it ourselves. Running SEO and ads for 100+ SaaS companies, we knew how painful it was to optimize SEO blindly.
Manually syncing keywords into HubSpot always delivered outsized results. Now you can do it automatically, at scale.
Get Started in 5 Minutes
✅ Simple guided setup
✅ No credit card required for trial
✅ Free to start