There is a persistent disconnect that many teams are feeling. You can execute the traditional playbook - technical SEO, authority building, and disciplined content and still fail to appear when Gemini is asked to recommend vendors. That gap is not a mirage. Traditional SEO rewards signals of popularity; Gemini prioritizes
Let’s be honest: nobody woke up one morning thinking, “I need to figure out how to rank on Claude.” But here we are. Buyers now open Claude before they open Google. They type questions they’d normally ask a peer, a Slack group, or a consultant. They don’t
Generative search is no longer a “future trend.” It's here, shaping how buyers shortlist and evaluate vendors. With ChatGPT, Gemini, Claude, and Perplexity becoming decision-making copilots, companies that fail to optimise for AI search risk disappearing from consideration altogether. That’s why generative engine optimisation services (GEO) are
Most B2B marketers face the same frustration: HubSpot shows you where your contacts come from… but not which keywords are driving MQLs, SQLs, or pipeline. Without a revenue-based feedback loop, your SEO remains disconnected from what actually drives the pipeline. At Spear Growth, we’ve had the unfair advantage for
AI search is no longer a side experiment. It is fast becoming a core part of how B2B buyers evaluate vendors. In the last year, many marketing leaders have opened their CRM dashboards and spotted something surprising: conversions attributed to ChatGPT, Perplexity, or Gemini. At the same time, their Google
Tool Multi-Region & Multi-Product Line Support Bias & Hallucination Detection Enterprise Security Standards Role-Based Access Control Dedicated Success Team Chosenly Yes Yes Coming Soon No Yes Profound Partial (only Multi-Region) No Proof Yes Yes Yes Hall No Proof No Proof No Proof Yes Yes AthenaHQ Partial (only Multi-Region) Yes No
If you’ve been staring at your Google Search Console and wondering why impressions are climbing but clicks are dropping, you’re not alone. Marketers everywhere are having the same uncomfortable conversation in pipeline review meetings: “Our traffic is down… but wait, revenue isn’t down. What’s happening?” It’
If you're a B2B marketer who's starting to see traffic and conversions from ChatGPT, Perplexity, or Gemini, you're not alone. In fact, more and more marketing teams are logging into Google Analytics or CRM dashboards and asking: “Why are we suddenly getting traffic from
If you’re working in B2B marketing right now, someone on your team has already asked… “Can we track how much traffic is coming from ChatGPT?” Or maybe: “My board wants to know what we’re doing about AI search.” Or even: “I think we’re showing up on LLMs,
Let me start by stating the obvious: most AI visibility tools are...kind of useless. I say that as someone who has tried nearly every product that claims to help companies "optimize for LLMs" or "track AI mentions." From dashboards and traffic monitors to visibility scores
If you’re in PR or comms, you’ve probably heard someone say this before: “We’re announcing a funding round. Let’s do some PR.” “Big product launch next week. Time for a press release.” But here’s the thing… In 2025, that checkbox approach to PR is outdated.
As AI SEO optimization platforms like ChatGPT, Claude, and Perplexity change how buyers discover products, a new category of tools has emerged: LLM SEO tools. Depending on who you ask, you might hear them called: * AI Search Optimization platforms * Generative Search Optimization (GEO) tools * Answer Engine Optimization (AEO) dashboards * Or
As AI-powered tools like ChatGPT reshape how decision-makers discover and evaluate vendors, B2B SaaS brands can no longer rely on traditional SEO alone. Prospects now ask ChatGPT (and Perplexity, Gemini, etc.) things like: “Which SaaS helps with X?” “Does this company support Y?” “Who’s better between A and B?
Back in December, the SEO team at Spear Growth had some extra bandwidth. As marketers often do, we decided to experiment. We began ranking for high-intent keywords on ChatGPT—mostly as a fun side project. We weren't expecting major outcomes since ChatGPT had less than 1% share of
Coming soon