If you’re working in B2B marketing right now, someone on your team has already asked… “Can we track how much traffic is coming from ChatGPT?” Or maybe: “My board wants to know what we’re doing about AI search.” Or even: “I think we’re showing up on LLMs,
Let me start by stating the obvious: most AI visibility tools are...kind of useless. I say that as someone who has tried nearly every product that claims to help companies "optimize for LLMs" or "track AI mentions." From dashboards and traffic monitors to visibility scores
If you’re in PR or comms, you’ve probably heard someone say this before: “We’re announcing a funding round. Let’s do some PR.” “Big product launch next week. Time for a press release.” But here’s the thing… In 2026, that checkbox approach to PR is outdated.
As AI SEO optimization platforms like ChatGPT, Claude, and Perplexity change how buyers discover products, a new category of tools has emerged: LLM SEO tools. Depending on who you ask, you might hear them called: * AI Search Optimization platforms * Generative Search Optimization (GEO) tools * Answer Engine Optimization (AEO) dashboards * Or
As AI-powered tools like ChatGPT reshape how decision-makers discover and evaluate vendors, B2B SaaS brands can no longer rely on traditional SEO alone. Prospects now ask ChatGPT (and Perplexity, Gemini, etc.) things like: “Which SaaS helps with X?” “Does this company support Y?” “Who’s better between A and B?
Back in December, the SEO team at Spear Growth had some extra bandwidth. As marketers often do, we decided to experiment. We began ranking for high-intent keywords on ChatGPT—mostly as a fun side project. We weren't expecting major outcomes since ChatGPT had less than 1% share of
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