AthenaHQ GEO Tool Alternative

Athena for frequent tracking.
Chosenly for positioning & support.

Both offer comparable features like content creation & outreach. Chosenly  focuses on helping LLMs choose you with positioning tweaks & provides dedicated support.

Other teams using Chosenly

Factor 1 : What prompts do I even track? (Set up)

Athena suggests base prompts or seed phrases based on domain, but that’s exactly where most people get stuck. But there is not much help to know what’s worth tracking? What will actually move the needle?At Chosenly, we’ve spent a lot of time making sure you only track what truly matters (BoFU prompts). We help you focus on the right prompts, topics, and signals that actually impact your business, not just the ones that look good on a report.Athena provides frequent tracking of the prompts, which should take care of the statistical significance of the data. Chosenly handles statistical significance by running the variation of the prompts. see more

Chosenly

Purpose-built for B2B companies
Automatically finds keywords and topics to track

Athena

Suggest prompts from keywords, URLs, & brand info

Factor 2 : What should I do? (Insights)

Factor 2.1 : Do LLMs find my brand for purchase intent searches?

To make sure your brand gets considered to be recommended, it needs to be mentioned in the URLs LLMs use to generate the answers. For this, either you can create the content that LLMs refer to, or you can get mentioned in the 3rd-party URLs being cited today.For content creation, Athena just gives you a dump of stats on the prompts you want to track, without making it clear what to do with it. Chosenly helps you prioritize what to create, gives you content briefs based on top cited pages, and creates the first draft of the page for you. see more

Chosenly

Makes content creation recommendations
Makes content updation recommendations
Recommends which URLs to reach out to
Recommends who in those companies you should reach out to
Chosenly's Screenshot: What content should I create?

Athena

Makes content creation recommendations
Makes content update recommendations (basic)
Citation intelligence (enterprise plan only)
Athena's dashboard screenshot
Chosenly's Screenshot: What content should I create?
Athena's dashboard screenshot

Factor 2.2 : Once they know about you and competitors, who do LLMs recommend?

LLMs take decisions on who to recommend based on (1) what they believe a good company looks like, (2) what companies in your space highlight about yourself, and (3) the criteria the buyer adds to the prompt.
‍
Athena doesn't support this. Chosenly helps find this information, shows where you're weak/strong, and helps you win each criteria.

Chosenly

Criteria Mapping (to show which brand is recommended)
Feature mapping (to show which features you seem to lack)
Reveals why LLMs prefer one company over another
Chosenly's Criteria Mapping

Athena

Doesn't support this at all
Doesn't support this at all
Doesn't support this at all
Athena's dashboard screenshot
Chosenly's Criteria Mapping
Athena's dashboard screenshot

Factor 3: How easy is it to do the work? (Execution)

The GEO/AEO space is still so new that most teams don’t have dedicated resources for it yet. So once you know what to do, most teams struggle to get the work done.Both Athena & Chosenly do a good job, but Chosenly has a slight edge, as the priority action items and content creation are B2B focused, so they would work best for the B2B industry. see more

Factor 3.1 : Content creation

Chosenly

Automated content draft creation
Provides B2B content editors on demand to polish the content
Chosenly's  Criteria Mapping

Athena

Automated content draft creation
Athena's dashboard screenshot
Chosenly's Criteria Mapping
Athena's dashboard screenshot

Factor 3.2 : 3rd-party listicle outreach

Chosenly

Shows citation data
Helps prioritize outreach (on frequency & type of page)
Finds contacts
Creates outreach messages
Provides a team to do the outreach on your behalf
Chosenly's  Dashboard

Athena

Shows citation data (URLs, competitor mentions, etc)
Helps prioritize outreach (on frequency of cited sources)
Finds contacts
Creates outreach messages
Athena's dashboard screenshot
Chosenly's Screenshot: What content should I create?
Creates outreach messages

Factor 3.3 : Others

Chosenly

Email support
Slack support (for all plans)
Dedicated CSMs (for all plans)
Done-for-you implementation (extra fee)

Athena

Email support
Slack support (for enterprise plan only)
Dedicated CSMs (for enterprise plan only)

See How The Two Platforms Stack Up

Compare everything from analytics and insights to usability and support, and find which platform aligns with your goals.

Plans

Pricing
$400/month
$295/month (base plan)

Features

Multi-Region & Multi-Product Line Support
Single
Bias & Hallucination Detection
Enterprise Security Standards
Coming Soon
No proof
Role-Based Access Control
Dedicated Success Team
Automation

Analytics & Insights

Competitor Visibility Tracking
Top LLM Recommendation Tracking
Misrepresentation Tracking

Team-Specific Capabilities ( PR Teams )

What to Say (Messaging Guidance)
No proof
Which PR Sites to Target
Impact of PR on AI Visibility
No proof
Competitor PR Tracking
No proof
Integration with PR Tools
No proof

Content & SEO Teams

Content Gap Analysis
Content Strategy Recommendations
Content Briefs
Content Creation (Done for You)
Content Refresh Opportunities

Brand & Legal

Track Misrepresentations
Source of Misrepresentations
Brand Perception Analysis
Competitive Perception Mapping

Industry-Focused Capabilities

E-commerce Trend Insights
ChatGPT Shop Tracking
B2B Criteria Mapping
B2B Prompt Generation

Ease of Setup & Support

Ease of Setup
Consultation Access
Email Support
No proof
Chat Support
Dedicated CSMs
Consulting Calls
No proof
Done-For-You Services (DFY)

Proven outcomes

Buyers now use LLMs to shortlist vendors. Chosenly shows where you show up (or don’t), helps fix misinformation, & win high-intent mentions that drive pipeline.

“We put our trust in Chosenly after seeing their knowledge about LLM visibility was early on ahead of the established SEO analytics firms. That trust turned out to be well placed and after a few months we won our first 5-digit deal from LLM visibility”
CEO, Fintech SaaS
“We closed a $120k USD client from ChatGPT. The best part was the lead said that they already trust us because ChatGPT deep research recommended us. I’ve only ever heard this when a lead comes from a human referral before this!”
Founder, B2B SaaS Agency

Frequently asked questions

Everything you need to know about getting started with Chosenly

How is Chosenly different from Athena?

Athena is strong at frequent prompt tracking and visibility reporting. Chosenly focuses on positioning, B2B insights, and helping teams execute the actions that improve LLM visibility.

How does prompt setup differ between Athena and Chosenly?

Athena suggests base prompts based on brand domain, which is useful but generic. It doesn’t explain which prompts actually matter for B2B buying journeys.
Chosenly automatically finds B2B-specific topics, BoFU prompts, and evaluation criteria so you don’t waste efforts on tracking low-impact opportunities.

Does Athena guide me on what actions to take?

Partially. Athena’s Action Center provides recommended actions, but many are surface-level or need interpretation. Off-page suggestions, such as subreddits or outreach opportunities, aren’t always directly actionable. Chosenly, on the other hand, goes much deeper by turning insights into execution. It prioritizes actions, creates content briefs based on top-cited pages, identifies positioning improvements, and even assists with outreach to relevant contacts. For teams that want to go beyond dashboards and actually implement changes, execution is where Chosenly stands out for B2B companies. Chosenly goes deeper:
Prioritized actions
Content briefs shaped around top cited pages
Positioning fixes
Outreach with contacts
Done-for-you execution if needed
So execution is where Chosenly stands out for B2B teams.

Which tool is stronger for B2B positioning and messaging?

That would be Chosenly. While Athena excels at tracking and analytics, it doesn’t currently include features like criteria mapping, feature mapping, or positioning intelligence—capabilities that are crucial for B2B evaluation journeys. Chosenly helps teams understand why LLMs recommend certain competitors, where their brand wins or loses across buyer criteria, and what product gaps LLMs perceive. It then translates that information into clear narrative adjustments that improve how the brand is recommended. In short, Chosenly gives B2B teams a data-backed way to refine positioning and win more AI recommendations.Chosenly shows:
Why LLMs recommend one competitor over another
Which criteria you lose/win onWhich product gaps LLMs “think” you have
How to adjust your narrative to win more recommendations
Athena doesn’t cover this depth today. and identifies which URLs cause it. Otterly tracks brand mentions but does not analyze sentiment or hallucination sources.

Who provides better support?

Athena provides dedicated support only in enterprise plans.Chosenly includes: Slack support, Dedicated CSMs, Strategic consultation, Done-for-you options in every plan, including the base plan.